Alter Ego
Take me back to the time between Infinite and The Slim Shady EP. What changed in [Marshall Mathers aka Eminem]?
We pressed up Infinite. We might have pressed up maybe five hundred, a thousand records tops. We couldn’t give them away. Nobody was feeling it. We don’t know why. Then Marshall, I think he was sitting on the toilet making a poop, and he came up with the alter ego. He came into the studio, talking about this alter ego that he has now. And all the boys in D12, they all had alter egos too. It was just a great thing to start the new project with. And he went with that.
via Q&A: Producer Jeff Bass on Discovering Young Eminem (grantland.com)
The story begins in 2002. My (Biz Stone) first startup, an online reviews site called Xanga, was struggling, and, tired of being broke in New York, I quit. My wife and I headed back to my hometown of Wellesley, Massachusetts, with tens of...